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Mr. Zhao joined Unitalen in 2002 and began to practice prosecution and protection of IP rights, with over 20 years’ professional experience in IP field. As a senior partner of Unitalen, he successively served as the Director of the Legal Department and the Director of the International Trademark Department, personally handled or guided other lawyers and agents to handle a large numbers of IP cases, and accumulated profound theoretical knowledge and practical experience. He is good at solving trademark disputes and trademark infringement problems through administrative and judicial procedures, and has successfully dealt with many quite difficult litigation and non-litigation cases.

Mr. Zhao has handled series cases related to IP prosecution and litigation of many domestic and foreign multinational companies, He has also served as a perennial IP consultant for many famous listed companies, providing strategies and legal advices related to IP rights. Several cases handled by Mr. Zhao were rated by provincial high Courts as the top ten intellectual property cases of the year.

He is awarded the Outstanding Individual Lawyer in China on both litigation and prosecution by WTR for many years in succession since 2013. He is continuously selected as the IP Experts TOP100 CHINA by Asia IP for many years. He has been chosen by Leaders in Law Awards Panel as the winner for Trademark Law Expert of the Year in China in 2022 Global Awards. He has been chosen as the winner of the 2023 Corporate INTL Magazine Global Award:‘Trademark Attorney of the Year in China - 2023’. And he is selected into Foreign-related Attorney Talent Pool by Beijing Bar Association in 2021. Meantime, Mr. Zhao is selected as the expert of Expert Database of Beijing Intellectual Property Office in 2021, the expert of Expert Committee of Beijing Trademark Association in 2022. He is appointed as the Part-time Mediator of the People's Mediation Committee for Intellectual Property Disputes of China Trademark Association (from 2022).

As an expert, Mr. Zhao has been frequently invited by the Trademark Office of China to participate in the revision of China's Trademark Law, implementation regulations, review rules, review guidelines, general illegal behavior standards, and the regulation of trademark application behavior, and also participated in the discussion of laws and regulations of the State Intellectual Property Office for many times.

He has also delivered keynote speeches at large seminars organized by many international associations and governments for so many times, including INTA, ECTA, FICPI, AIPPI China Branch and China Trademark Festival, systematically introducing China's intellectual property system.