October 17 – 18, co-hosted by China Trademark Association (CTA) and Haikou Government, 2015 China International Trademarks Festival was held in Hainan, China. More than 1,000 participants attended the event and broke the visitor record of past sessions, which includes Chinese professionals and scholars in trademarks field as well as invited guests from World Intellectual Property Office (WIPO).

At the festival’s award ceremony on the night of October 16th with 1,200 guests from famous companies, national IP offices and governments, Unitalen received “Contribution to the Festival” and “2015 Outstanding Trademark Agency” awards.

On October 17, Mr. Bradly Yu, Unitalen’s President, chaired the 2015 China Trademark Annual meeting – International Trademark Law Trends workshop, which had attracted over 100 attendees from businesses, national IP offices and governments.

On October 18, at the China Trademark Outstanding Cases Study Forum, Unitalen’s “超爽” (meaning: super cool) trademark invalidation case was enlisted as one of the 22 outstanding cases and received the “2014-2015 Outstanding Trademark Prosecution Case” award. On the same day afternoon, Unitalen Trademark Salon was held at Hainan International Convention Center to host over 200 guests from businesses, IP offices, governments and associations. At the Salon, Unitalen shared an original micro-movie, which was made with modified Unitalen case examples and cast crew of Unitalen staff, to present a new trend of infringement acts observed to the audience. Mr. Mang yu, China Mobile Communications Corporation Legal Affairs General Manager and Ms. Xiaoyan Pan, Beijing Zhiguo Technology Co. co-founder, have also had a very engaged discussion on Internet marketing issues surrounding IP rights agency and the new business modes presented in the new digital environment.