Per the press briefing held by SAIC, the number of China trademark registration applications keeps up the fast-paced growth; from Jan to Oct of 2017, there had been 4.413 million registration applications, 722,000 more than that of last year. Among this, 3.771 million were filed online, accounting for 85.45% of the total.

Meanwhile, the value of Chinese domestic trademarks continues to increase; branding plays a more prominent role in leading the economic growth. China is the fastest growing country in respects of global brand value. According to the statistics of brand rating agencies, Chinese brand value has increased by 937% over the past 12 years, currently accounting for 11% of total value of the global top 100 brands.