Recently, the People's Court of Huangpu District, Shanghai announced the Top 10 Cases of Strengthening Intellectual Property Protection, and the case "Trademark Infringement Dispute between a Group Company, an Eyewear Company of the Group, and an E-commerce Company" represented by Unitalen Shanghai branch was selected.

As a typical case of protecting the intellectual property rights of "time-honored brands," the case has attracted the attention and coverage of the People's Court Daily and the Legal News program of Shanghai TV. In particular, the difficulty for "time-honored brand" companies to defend their rights against continuous infringement by e-commerce platforms has aroused great concern in society.