On June 18, 2025 (local time), the 43rd Annual Conference of the European Communities Trademark Association (ECTA) kicked off with a joint session co-organized by the Inter-American Association of Intellectual Property (ASIPI). Unitalen Partner and Attorney, ZHAO Lei, was invited to participate in the keynote speech and discuss trademark protection disparities across major jurisdictions alongside industry experts from the United Kingdom, United States, Mexico, and Peru, providing pragmatic strategies for trademark holders to protect their trademarks globally.